10 Years of Distilling: A New Chapter of Reinvention
10 Years of Distilling: A New Chapter of Reinvention
Our story has always been one of reinvention. From the beginning, we set out to take a simple pour and transform it into something spectacular, capturing the true spirit of Cape Town and turning everyday moments into occasions worth celebrating.
Now, as we celebrate 10 years of distilling, we are proud to reveal the next chapter of our journey. Cape Town Gin has always been part of a bigger brand and vision, and now we’re bringing it all home under Cape Town Spirits Company. A refreshed identity and an expanded vision, rooted in the same devotion to quality and character that has always defined us.
Looking Back: 10 Years of Craft
Over the past decade, we’ve poured our hearts, heritage and the soul of the Mother City into every bottle. Our internationally award-winning Cape Town Gin became the face of our story – a celebration of local botanicals, history and the vibrant energy of our city. But it was never just about gin. Our story has always been about craft and the pursuit of excellence, innovation and reinvention.
"My combined love for Cape Town and grasping a business opportunity and taking a chance was the reason I started this journey, and I really wanted to capture a little of what makes this place so special in a bottle," says Founder Craig van der Venter. "I still remember bottling the first batch and wondering if people would taste what I hoped they would – that unmistakable spirit of Cape Town." In the decade since those first pours, Cape Town Spirits Company has grown from a passion project into an award-winning name, recognised both locally and abroad for celebrating the essence and excellence of the Mother City. "Ten years later, I can hardly believe how the brand has grown. It’s humbling to see what we’ve built, and I’m grateful for everyone who has shared this journey with us."
Looking Forward: The Rebrand
Cape Town Spirits Company is not new – it’s always been the bigger name behind the iconic Cape Town Gin Company. What’s new is the way we’re stepping forward with a refreshed look, an elevated identity and an expanded collection of spirits designed to reinvent the occasion in new and exciting ways.
"Cape Town Gin was always our flagship, but the vision was bigger from the start. This refresh lets us finally tell the whole story – one that includes new spirits, new collaborations, and new ways to celebrate Cape Town’s character, also partnering with strong international synergist brands which add value to all" says Craig. "Ten years felt like the right time to refine how we show up in the world. The name may feel new to our gin-loving customers, but the heart behind our brand and what we do certainly hasn’t changed.”
Let’s Reinvent the Occasion Together
To mark 10 years of Cape Town Spirits Company and our refreshed new look, we invite you to celebrate with us and enjoy 10% off your next order, use discount code CHEERS10 at checkout - Terms & Conditions apply. Browse our full collection, raise a glass and reinvent the occasion the Cape Town way.
Shop now
Here’s to 10 years of stories poured, and the next decade of reinventing the occasion!
Thank you for your support!
